MOZ has published a comprehensive article on ‘Past, Present, and Future Evolution of Link Building’ covering the opinions of eight SEO experts.

Hayley Bowyer says, “Historically, links have been a sure-fire way to build authority and visibility for your business. However, as Google begins to focus on other tactics such as user experience, will that change how links factor into search visibility?

Russ Jones, Search Consultant at Moz, says that the value of a well-placed link isn’t going anywhere: “Google will find more and more ways to extract value from the link graph and click stream data. The link remains king.”

Britney Muller adds that “If Google disappeared tomorrow, would you still get qualified traffic to your website (via your link profile)? That’s exactly how I believe we should be thinking about link building today.”

Backlinko founder, Brian Dean, has a different perspective:

“I think links will be less important as time goes on,” he says, but agrees that they’ll always be a major part of the algorithm”.

8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building

MOZ

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