Marketing Dive has published a new playbook ‘The Path to Digital Success That Prioritizes Consumer Privacy’.

The MD team says, “Innovative marketers know that staying ahead of shifting privacy protocols is tantamount to staying ahead of the competition. As privacy norms continue to change, leveraging data and analytics to reach your customers is more important than ever.

In this new playbook, we explore how to navigate this post-cookie landscape and build a more accurate customer journey. This playbook discusses:

  • Stricter regulatory conditions and what they mean to marketers
  • Filling the void in the information-gathering ecosystem
  • How to map the customer journey without using cookies”.

The Path to Digital Success That Prioritizes Consumer Privacy

Marketing Dive

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