Adding Timestamps to Your YouTube Videos
A YouTube timestamp is a way to link to a specific moment in your video. By adding a timestamp, you can improve retention by directing users to the most relevant portion of your video from the outset.
Yoast contributor Phil Nottingham has published an article on how you can create key moments on YouTube by adding timestamps.
He says, “Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive not just one link within your video results box, but dozens of them. To show Key Moments from your videos in the search results, you need to know how to timestamp a video.
This is clearly extremely powerful for SEO. It means you can ensure many, if not most, of the first results page links point to your content asset. This lets you capture a huge share of voice for some competitive informational queries, assuming your video content can rank for them.
The right video content, in this context, is longer-form tutorials or conversations – the kind of videos well suited to chaptering”.
Comments are closed.
