Your content marketing journey should start with a plan. A good content plan outlines who’s responsible for making the content, what the content’s purpose is, and how the content will impact your overall content strategy.

SEMrush contributor Connor Lahey has published an article highlighting some useful strategies for content planning.

He says, “To create a content plan that earns results, you’ll need to answer 6 questions:

  1. Who is your content for?
  2. Where will you publish your content?
  3. What problem does your content solve?
  4. Why is your business different?
  5. How will you deliver your message?
  6. How will you create content?

1. Who Is Your Content For?

No matter the channel, your content needs to resonate with your audience to be successful. Your best first step is understanding who already consumes your content.

Gather as much data on your customers to better understand them, what they expect to see, and how to engage them. There are many ways to gather customer data, including conducting market research or pulling from web analytics tools, like Google Analytics”.

Content Planning: How To Create a Plan That Brings Results


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