Using Books to Create New Content Marketing Strategy
Content marketing is a powerful way to build an audience, nurture potential clients and increase overall revenue through blogs, podcasts, videos, and social media posts.
Entrepreneur magazine contributor Azul Terronez has published an article on how books can become your best content marketing strategy.
He says, “Here are three ways to utilize books to support your business, build inbound leads and modernize a legacy form of content marketing.
Repurpose other content into a book
You’re creating content all the time. You’re publishing social media posts, blogs, newsletters, podcasts and other forms of content. All of that value can be compiled, edited and put together in chapter format to create a book.
Great editors and formatters can transform that repurposed content to make it polished. When you give it new life, your content will reach book readers, eager to read your compiled, lengthy thoughts. And in the process, you’ll publish a book, generate additional revenue and build your inbound leads”.
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