The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes [Guide]
Bruce Clay has published ‘The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes’.
He says, “The more things change, the more things stay the same. Even though the Google ranking algorithm has significantly progressed over the years, links still matter for a website to rank.
But the way Google looks at links has changed. And the way businesses should approach link building must also change. We are in the era of link earning, not link building.
To protect your website from links that could harm your ability to rank and go after the links that matter, you need to know how to earn them. We go in depth on this topic in our newly released guide “The New Link Building Manifesto: How To Earn Links That Count,” which you can download instantly here.
In this article:
- Links: The good, the bad and the ugly
- Backlink strategies to avoid
- How to start a link-earning program
- How to create content that gets relevant links
- Moving from link building to link earning“.