Link building is one of the most important processes to grow your SEO reputation.

In the latest Whiteboard Friday episode, MOZ contributor Cyrus Shepard has answered this important question: ‘Does Fixing Old Broken Links Still Matter to SEO?’.

The MOZ team says, “Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.

For more link building tips, be sure to check out our recent update to The Beginner’s Guide to Link Building”.’


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