Effective market research helps you gather, analyze, and interpret information about your market. It helps you gain in-depth insights into your domain.

Ahrefs contributor Mateusz Makosiewicz has published an in-depth article on market research.

He says, “In this guide, you’ll learn:

What is the role of market research in a marketing strategy?

A marketing strategy is a business’s overall game plan for reaching consumers and turning them into customers.

The key word in the above definition is “game plan”. Entering a market with a product is like starting a new game. Since you’re new to the game, you don’t know the rules, and you don’t know who you’re playing against”.

Market Research: What It Is and How to Do It


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