Ahrefs contributor Marc Thomas has published an article highlighting 25 marketing metrics we should be tracking.

He says, “A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.

Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business.

It’s better to pick a small set of meaningful numbers for any channel you work on and tie them to overall revenue goals.

But which metrics are right for each marketing channel, and how should you use them?

Here are 25 marketing metrics you should consider tracking:

  1. General metrics
  2. Retention metrics
  3. SEO metrics“.

25 Marketing Metrics You Should Consider Tracking

Ahrefs

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