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Sunday, June 13, 2021

How to Choose Best Rank Trackers

Rank tracking helps you to check search engine ranking positions for certain keywords over time. A rank tracker is a software or tool that automates this process for you. Ahrefs contributor Joshua Hardwick has shared a four-step guide to choosing the best rank trackers. He says, “Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s make sure... [...]

CMI Shares 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

Link building goes hand and hand with your website’s search ranking results. Quality links help your website achieve higher search engine rankings. Content Marketing Institute contributor Mike Murray has shared 30+ link-building tips, tools, and examples for SEO and website traffic. He says, “Here are some tips, tools, and reminders to help you mine the gold known as external links. Though you may find some dead ends, you’ll also make some triumphant discoveries. 1. Use link-building tools These link-building tools help you find, sort, and manage potential link sources, including influencer... [...]

How to Write a Great Blog Post Introduction

Blogging helps you to connect with the new audience and create sales opportunities. It also enables you to establish yourself as an authority in your domain. Content Marketing Institute contributor George Drennan has shared seven useful tips to help you write a great introduction for your blog posts. He says, “These seven tips can help you craft compelling blog post introductions that get your readers to go beyond the headline. 1. Highlight a common problem People read content for the value it offers. For business blogs, that usually means a solution to a problem. By highlighting a pain point... [...]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Land is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing. In this presentation, you’ll learn: Creative ways to leverage your product to increase your conversion and... [...]

LinkedIn’s List of Top 10 In-Demand Marketing Skills

LinkedIn has published a new infographic highlighting the top 10 in-demand marketing skills in 2021. Lisa Sy says, “Tracking trends and changes taking place around in-demand professional skills and job titles can be very illuminating in terms of marketing’s broader evolution. The context and insight is valuable for both leaders and their teams of talent. At LinkedIn, we’re lucky to have unique visibility into these trends, and today we share some data around which jobs are growing in demand, what skills marketing employers are seeking out, and which areas of marketing and education... [...]

SEO Mistakes to Avoid

Search Engine Optimization can be a tricky business. You can make SEO mistakes that will damage your site’s standing in the SERPs (Search Engine Results Pages) for a long time. Sometimes, to recover from the damage you have to undo the mistakes you made; the passing of time isn’t enough to solve the problem. Sometimes, you can save yourself a lot of worries, a lot of research, and a lot of effort trying to recover from mistakes by simply avoiding bad attempts at gaming the SEO process. It’s a simple case of “An ounce of prevention is worth a pound of cure.” We found... [...]

Using Books to Create New Content Marketing Strategy

Content marketing is a powerful way to build an audience, nurture potential clients and increase overall revenue through blogs, podcasts, videos, and social media posts. Entrepreneur magazine contributor Azul Terronez has published an article on how books can become your best content marketing strategy. He says, “Here are three ways to utilize books to support your business, build inbound leads and modernize a legacy form of content marketing. Repurpose other content into a book  You’re creating content all the time. You’re publishing social media posts, blogs, newsletters, podcasts... [...]

Five Instagram Live Best Practices

Social media platforms enable businesses to reach their target audiences. Instagram Live tool enables you to connect with brands and influencers in real-time. Search Engine Journal contributor Ashley Segura has published an article highlighting five Instagram best practices. She says, “Instagram Live offers the opportunity to strengthen audience relations, create true bonds with followers, and showcase a true behind-the-scenes feel for your brand – all at a low to no-cost content creation strategy. Bonus: Instagram favors brands that use all of their features. This means it’s safe to... [...]

Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis. Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think... [...]

Five YouTube Mistakes You Should Avoid

When it comes to video, YouTube is the platform that rules for years. With a strong marketing plan, you can achieve your online marketing goals. To help you do it, Social Media Examiner contributor Diana Gladney has published an article highlighting five mistakes new YouTubers make. She says, “To learn how to avoid five mistakes new YouTubers make, read the article below for an easy-to-follow walkthrough. #1: Focus on Content That Positions You as a Trusted Resource While YouTube allows you to upload as many videos as you want, you need to be strategic about what you choose to publish on... [...]