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Thursday, August 18, 2022

How Social Media Helps SEO [Answered]

Social media platforms offer several benefits to boost your digital marketing. It is high time we connect social media and SEO – the two most versatile ways to grow any business. Search Engine Journal contributor Kristopher Jones has shared an article on how social media helps SEO. He says, “Social media isn’t a ranking factor, so it won’t directly help your rankings. While there’s no direct ranking correlation between the two, the benefits of social media do feed into SEO. And if you’re trying to improve your SEO, it is especially important for you to invest... [...]

A Guide to Using GMB Attributes for Local Businesses [Guide]

Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google Search and Maps. Search Engine Journal contributor Marshall Nyman has published ‘A Guide to Using GMB Attributes for Local Businesses’ to help users efficiently use GMB. He says, “In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes. Types of Google My Business Attributes There are two types of attributes within a listing... [...]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Watch is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Register now for our next Search Engine Journal webinar to find out. Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing. In this presentation, you’ll learn: Creative... [...]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Land is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing. In this presentation, you’ll learn: Creative ways to leverage your product to increase your conversion... [...]

Semrush Shares 3 Content Calendar Examples

A content calendar is a document that is by marketers to plan the design, creation, and publication of digital content. Semrush contributor Connor Lahey has published an article highlighting 3 content calendar examples for different content requirements. He says, “When creating your content calendar, you’ll need to start by selecting a layout that makes sense to you and your team. Your content calendar should address your: Timeframe You’ll need to determine how far in advance you want to plan your content. It’s common for businesses to plan content over the month, quarter,... [...]

Get high-quality backlinks for your website with Postifluence #ad

The new SaaS tool, Postifluence, is turning out to be a major success among online marketers. With it, now you can get high-quality Guest Posts and Do-follow Links using.SOme say that that natural do-follow links are the only SEO strategy that work in today’s emvoronment. This software lets you find good opportunities to build backlinks from high-value sites. Sometimes, you can buy links; sometimes, you can get them at no cost. The good thing is that it works for every niche: Ecom, pets, fashion, electronics, services, dating, etc. Postifluence has a robust set of capabilities: ► Your... [...]

Link Fundamentals: A Beginner’s Guide to Link Building Success [Guide]

Upper Ranks has published a new guide called ‘Link Fundamentals: A Beginner’s Guide to Link Building Success’ to help you improve your link-building process. David Farkas says, “In this guide, I’ll be covering the fundamentals of link building through a 2021 lens, laying out the basics of what still works and what doesn’t. Since we’ve had years to look at the after-effects of Google’s big shakeups, which many saw as anti-link building measures, I can show you what still works for me and what gels with Google’s master plan for their monolithic... [...]

How to Optimize Your Facebook Ads for More Profit [Video]

Social Media Examiner has published a new video ‘How to Optimize Your Facebook Ads for More Profit’ featuring Emily Hirsh. The SME team says, “Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh. Learn how to compare Facebook ads performance data to your sales goals to see if you’re hitting the mark, and how to make adjustments to your customer journey to improve and scale your results and profit. Find out which five metrics to watch closely and discover... [...]

Strategies to Improve Your WordPress Site SEO

WordPress provides the ability to fully customize your themes, widgets, and plugins. Its rich set of plugins can help you fare better in the SEO game. Search Engine Journal contributor Anna Crowe has published an article highlighting seven ways to help you improve SEO on your WordPress website. She says, “WordPress.org is the clear winner when it comes to choosing between WordPress.org vs. WordPress.com. 1. Choose a WordPress Theme Best for SEO Let’s be real. When you’re choosing your WordPress theme, SEO is usually at the bottom. I get it – the visual designs and interactions... [...]

Four Ways to Make Highly Watchable Videos

Quality video content enables you to make your sales efforts more rewarding. By adding the element of persuasion in your videos, you can have more influence on your audience. Social Media Examiner contributor Matt Johnston has shared four steps to help you make highly watchable video content. He says, “To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social media platforms, read the article below. #1: Hook Viewers in the First 3-5 Seconds of Your Video The first step to making a highly watchable and shareable video... [...]