Conversion is one of the most sought-after goals of having a website. With a responsive website, you can convert more visitors into customers and grow your profits.

Key Medium contributor Elaine Frieman has shared some useful steps to help you enable a conversion-centered website design.

She says, “When you build a website for your business, most business owners, marketing departments, and CEOs have two distinct goals in mind: one, provide necessary information about the business and, two, convert leads. With the first point, people need to know what you do, how to find your business, what other people have to say (case studies, testimonies, reviews), and maybe read a blog or two. With the second point, if you don’t convert leads, you won’t make profits, which means you won’t have a business. Lead generation and conversion are the entire reason that businesses create content around keywords in the first place. Marketers have researched which designs convert more leads and which do not, so there’s no need for guesswork. Here’s a look at how to enable conversion-centered design into your website.

What is a conversion-centered design?

Conversion-centered design usually applies to landing pages (sometimes called ‘squeeze pages’ or ‘lead-generation landing pages’). Conversion-centered design has a goal of asking visitors to complete a single action by using compelling and persuasive design and psychological and emotional triggers to increase and encourage conversions.

Often, businesses mistakenly route people to their homepage, but it’s important to create specific landing pages for your website. There’s no limit on how many you should have but each landing page should have its own goal”.

How to Enable Conversion-Centered Design

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