Video is an integral element of marketing. It helps you grow your online reach and deliver your message in a persuasive manner.

Social Media Examiner’s Diana Gladney has published a new article highlighting three steps to help you structure your marketing videos for success.

She says, “Apply the Seed & Lead method to outline and script the flow of your video, then use the Smile & Hold method to record cuts that are easy to edit. Finally, use the Say-Show-Spell method to publish a video people will watch because it’s high on value and low on fluff.

#1: Script the Flow of Your Video

Making an effective video for business starts with your script. Here’s a structure you can follow to create video content with a marketing intent and serve the audience you want to reach.

Deliver a Compelling Introduction

The first part of the pre-production phase is the intro. It should let people know they’re in the right spot and that you’re going to help them with the specific reason they clicked on the video.

Pro Tip: Use your target audience’s own language in your introduction. Say something that you’ve heard them say before or the thing that’s frustrating them. Directly address the pain point you’ll be covering in your video”.

How to Structure Marketing Videos for Success

Here is a video from Social Media Examiner titled ‘How to Structure Marketing Videos for Success’.

Social Media Examiner

Sharing is caring