Fleets Fleets are temporary tweets that look like vertical Instagram Stories. They appear above the home timeline and give you the power to use and interact with Twitter in a whole new way.

Fleets allow you to share fleeting or transitory thoughts, and after 24 hours, they’ll disappear from view. With Fleets, you can share personal in-the-moment thoughts with your followers free of public reactions.

HubSpot contributor Pamela Bump has shared a useful article on using Fleets to boost engagement.

She says, “Fleets, or fleeting tweets, are similar to Instagram Stories. Like Instagram’s layout, Twitter users who have Fleets will see a bar with circular Story icons from each account above their Twitter feed.

From their homepage, a user can tap on a circular Fleet icon to see what an account posted in their Fleet’s area.

Image of Twitter Fleets at the top of Twitter Feed on mobile app
Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. But, if you like the Tweet format, you can also share one in a Fleet to draw more attention to it”.

Introducing Twitter Fleets: How to Use It to Boost Engagement

HubSpot

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