Digital PR assists your SEO efforts and will help you rank higher in organic search, where your brand will get noticed even more.

Portent contributor Morgen Henderson has shared an article on how digital PR can help you improve SEO performance.

She says, “Digital PR can support your marketing strategy through all stages of the funnel, from brand awareness to conversion. It can get your brand name out there, where people can see it and start to recognize it, and it can drive referral traffic directly to your site where users can convert. Even John Mueller (yes, the guy from Google) says that digital PR can be more significant than technical SEO in some cases.

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Here are the specifics of what Digital PR achieves.

Backlinks

Backlinks are still one of the main ranking factors for search engines. In fact, off-page SEO factors make up more than 50% of Google’s algorithm. In a nutshell, they signal to search engines that other sites are talking about you and referring to your site. This implies that you are a credible source of information and that your brand and website are relevant and current”.

What Digital PR Does for SEO

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