Forbes on Content Marketing In 2021
Content Marketing continues to grow in popularity along with the various digital platforms available to businesses for promotions.
Forbes contributor Scott Severson has published an article focusing on customer experience and content.
He says, “In a world where our interactions with customers are increasingly on digital platforms, the best customer experience and content win.
Let’s begin with customer experience, or CX. Optimizing your CX is all about creating value and removing friction. How can we break down barriers for our customers?
Common Things Businesses Can Do to Improve CX
Create a written CX strategy and share with all touch points in the company — sales, marketing, customer service, etc. Incorporate this strategy into omnichannel messaging. Make sure communication is the same at all touch points and platforms to create a clear and consistent voice”.
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