YouTube Shorts are vertical videos up to 60 seconds in length. In addition to showing on your channel, viewers may find your short-form video on the homepage Shorts shelf and tap into a vertical viewing experience made for short videos.

 

Social Media Examiner’s Michael Stelzner has published an article highlighting the characteristics of YouTube Shorts.

He says, “In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube.

Why YouTube Shorts?

YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the platform’s users.

Part of the appeal of short-form video, particularly with younger audiences, is that it’s immediately satisfying to the viewer and they can go right into the next video to quickly get another satisfying moment. It has a stickiness factor”.

YouTube Shorts: The Opportunity for Creators and Businesses

Social Media Examiner

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