15 Common Google Analytics Mistakes
Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance.
Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid.
He says, “In this column, you’ll learn 15 of the most common Google Analytics mistakes — and how to find and fix them.
1. Having More Than One Google Analytics Tracking Code
Having more than one instance of Google Analytics tracking code can cause you to over-report your data.
This over-reporting can result in inaccurate assessments of your site’s actual Google Analytics performance.
Considering that you use this data to make decisions, having the wrong information can lead your entire strategy astray”.