Video is an essential element of your marketing mix. It helps you grow your reach and persuade your target audience to take an action.

Social Media Examiner has published a video ‘How to Structure Marketing Videos for Success’ to help you achieve video marketing success.

The SME team says, “Want to market your business or products with video? Looking for a structure that’s proven to work? Follow this format to make a marketing video and achieve your marketing goals, with advice from video expert Diana Gladney.

Apply the Seed & Lead method to outline and script the flow of your video, then use the Smile & Hold method to record cuts that are easy to edit. Finally, use the Say-Show-Spell method to publish a video people will watch because it’s high on value and low on fluff”.

Social Media Examiner

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