You can take your marketing to the next level by learning to create concrete goals, establishing KPIs, tracking marketing’s contribution, and reporting effectively,

MarketingProfs is hosting a webinar ‘A Marketer’s Field Guide to Financial Goal Setting and Measurement’ on Tuesday, May 11, 2021.

The MarketingProfs team says, “Measuring tactics and displaying the results in fancy dashboards will only get you so far!

If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and communicate marketing’s greater impact to your CFO and management team.

That’s what you’ll learn to do in this Master Class, with revenue catalyst Samantha Stone.

Whether your business goals are increased revenue, market share or penetration of a new market, or recurring revenue, you’ll learn how to create concrete goals, establish KPIs, track marketing’s contribution, report effectively, and manage your P&L (profit and loss) ledger.

Once you’ve completed the 13 bite-sized (yet comprehensive) lessons, you’ll have the skills and knowledge needed to make smarter decisions, secure bigger budgets, and prove that marketing deserves a seat at the table”.

A Marketer’s Field Guide to Financial Goal Setting and Measurement


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