Should You Join Clubhouse? Read This.
The Clubhouse is an audio social networking app. It’s only available for iOS, so only iPhone users can join. It is a new platform in the social media domain.
Content Marketing Institute’s Ann Gynn has published an article sharing the views of three content marketing experts on whether to join Clubhouse.
She says, “As an audio-only app, Clubhouse is inaccessible to people who have hearing difficulties. And there’s no integrated feature for recording any of the room conversations.
So what’s the opportunity for brands? To find out, I talked with three marketers about their experiences on the platform.
Partnering help brands stay out of the doghouse
Pet-food brand Pedigree took to the Clubhouse stage this spring. “We know that dogs are some of the best listeners, so right off the bat, it seemed like a natural fit,” says Craig Neely, vice president of marketing at Mars Petcare”.
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