Blogging is one of the most useful ways to improve your marketing and promotion efforts.

HubSpot contributor Pamela Bump has published an article covering the findings of a survey on the impact of blog posts on leads and purchases.

She says, “While the growth of other content strategies, like video marketing, might have you thinking that consumers will only buy products after seeing them on other platforms, you might be surprised by how consumers responded to our survey question.

When we asked, “Have you ever purchased something from a company after reading a blog post from them?”, a whopping 56% said, “Yes.”

percentage of people who've bought something after reading a blog is 56%

Data Source

While blogs are no longer the most commonly used type of marketing content, data like the small survey above reaffirms that blogging is still an effective way to market your brand and even sell products”.

Do Blog Posts Actually Lead to Purchases [New Data]

HubSpot

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