Social Media Examiner has published a new podcast episode ‘Instagram Reels Strategy: What Marketers Need to Know’.

Michael Stelzner says, “Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

You’ll discover a strategy to promote your products and services using Instagram Reels.

The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short-form video-based addition to that marketplace.

Reels has an edge over Stories for two reasons.

First, the editing features (music, disappearing text, effects, etc.) of Reels offer more creative options than Stories.

Second, live stories are shown only to people who follow you or those who tap on your Instagram profile to view your stories. Reels seem to be shown to people in their feeds regardless of whether they follow you so the discoverability factor is high. Additionally, the preview of your reel remains in your feed, rather than expiring”.

Instagram Reels Strategy: What Marketers Need to Know

Social Media Examiner

Sharing is caring