MOZ contributor Cyrus Shepard has published ‘The Beginner’s Guide To Link Building’ to help marketers and webmasters improve their link-building performance.

He says, “Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn’t exist without them. Good link building also encourages the creation of useful content and good marketing practices. When done right, link building can also be a joy (and profitable!).

1. Updating an instant classic

Moz first published the Beginner’s Guide to Link Building in 2014. Back then, the SEO world was still adjusting to the fallout of Google’s Penguin Algorithm, which punished sites engaging in manipulative link-building practices. The SEO world was looking to transition to more holistic, value-added forms of link building that wouldn’t run afoul of Google’s initiatives to sweep the web of shady practices”.

New & Improved: Announcing The Beginner’s Guide To Link Building

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