Creating a Sales Funnel Using Instagram
Instagram’s popularity among social media users, has created an ocean of opportunities for brands and marketers. By tapping the right features, you can grow your business.
Entrepreneur magazine contributor Kim Walsh Phillips has published an article to help you create a sales funnel using Instagram.
He says, “Since Instagram isn’t a place people go looking for goods and services, to use this networking platform as a lead generation tool, you need to offer your prospects something of value in order to get them to click on your bio link.
Enter your magnetic offer
The goal with your Instagram link is to provide something so valuable that the prospect would pay for it if it wasn’t free. But of course, they don’t need to pay you. All they need to do is give you their contact information. This could be a free guide, ebook, report, coupon/certificate, video series, webinar, mind map, check list or ticket to an event.
Following your magnetic offer (or lead magnet), there should be an opportunity for your prospect to become a customer. If you own an ecommerce business, this offer could come immediately following the initial magnetic offer, while high-end luxury products might use a few messages in between to nurture the relationship before asking for the sale”.
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