Copyblogger Shares Aristotle’s Ancient Guide to Compelling Copy
Copyblogger contributor Amy Harrison has published ‘Aristotle’s Ancient Guide to Compelling Copy’.
She says, “Aristotle was also well-versed in rhetoric and persuasion, and he thought some of the Sophists might be using rhetoric to manipulate by focusing too much on emotion, and rather handily washing over “fact” with large brush strokes.
It’s not that he was against persuasion. When you’ve got an important message that can inspire, educate, or help people, you need to be able to communicate that.
He believed there was a better way of persuading people without using
bloated testimonials, yellow highlighter, false scarcity, too much poetry and fanciful language.
So, Aristotle (just like any ace copywriter) came up with his own rules of persuasion”.
Proofreading is one of the most important procedures to be taken up during the content creation process. Copyblogger’s Stefanie Flaxman has published an article answering the question ‘What Is the Main Action a Writer Takes When Proofreading?’. She says, “Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different […]
KlickXCopy can automate your copywriting, whether it’s for a blog, video, social post, sales page, squeeze page, email, ad, text message, or even a complete e-book. It’s your personal copywriting assistant powered by proven Copywriting Frameworks and Artificial Intelligence. All you need to do is select the type of content you want to create and […]
Copywriting is a creative and challenging job. It requires a great grip over the language and an ability to add the element of persuasiveness in your writing. Copyblogger contributor Sonia Simone has shared five master copywriter secrets in her latest article. She says, “These five pro copywriter secrets are simple, but powerful enough to immediately transform […]
There are many great video creation applications on the market for prices that individuals and small businesses can afford. (For example, you can find a collections of the ads we have run here: https://www.imnewswatch.com/?s=video+creation+software.) It’s wonderful to be able to create an attractive video for just a few dollars, but the problem is that without […]
Comments are closed.