Key Benefits of Inbound Marketing
Inbound marketing helps you to attract customers by creating valuable content and experiences tailored to them.
IMPACT’s Liz Moorhead has published an article explaining the key benefits of inbound marketing.
She says, “Inbound marketing is a digital marketing strategy in which a business organically earns the attention of their ideal buyers at different stages of their purchasing journey — awareness, consideration, and decision — rather than having to seek them out and competing for attention with traditional outbound marketing and advertising campaigns.
This sounds amazing, right?
Instead of duking it out for the attention of ideal buyers via traditional, outbound approaches, we earn the love and affection (and money🤞) of our ideal buyers. They come to us, without us having to chase them”.
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