Social media platforms play a pivotal role in discovering what people want and how they wish to be treated.

Sprout Social’s Brent Barnhart has published some useful tips on using social listening to improve your marketing messaging.

He says, “In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond.

Why brands should regularly refresh their marketing messaging

Chances are you probably feel confident about what your customers want to hear from you.

That said, how you “feel” doesn’t tell the whole story.

Below are some key reasons why assessing and updating your marketing messaging’s effectiveness should be a top priority.

Customer behavior and expectations aren’t static

Modern marketing is about so much more than pushing products”.

How to use social listening to improve your marketing messaging

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