Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’.

She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy.

This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters.

UTM parameters

UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic.

Using UTM-s can help us figure stuff out like which traffic sources, campaigns or even social ad variations generated most sessions and conversions: or, in our case, to figure out romantic clues”.

A Google Analytics Love Affair

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