The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text.

Bruce Clay has published a comprehensive article on improving Google image search ranking.

He says, “If you can optimize it, you should. And images are no exception.

The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text.

That’s because visual search is booming. Just look at the growth of image-centered platforms like Pinterest and Instagram. Especially on mobile devices, people want to look for information visually.

Search engines recognize this visual-search trend. Latest statistics show that about 28% of regular Google search results contain images, up from 19% only two years ago. And people run transactional and informational types of searches more and more frequently in Google Images search”.

How to Improve Google Image Search Ranking

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