MOZ on Emerging Technologies in SEO and Their Applications
MOZ contributor AbdulGaniy Shehu has published an article highlighting seven emerging technologies in SEO and their applications.
He says, “If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search”.