Everything You Need to Know about SERPs
Search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. By achieving visibility in the SERPs, you can give your business a competitive edge.
See Interactive’s Leah Hillegas has published a comprehensive article on SERPs.
She says, “SERPs are primarily made of both paid and organic search results.
Organic search results are web pages that appear as a result of Google’s search algorithm. In other words, these are pages that Google has deemed valuable and relevant to the search query.
Organic listings are not paid results, making page 1 result space highly competitive. To increase chances for page 1 ranking space, it’s important to optimize pages for target keywords to indicate to Google that your page is relevant to a user’s search”.