Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy.

Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content.

He says, “Generally, videos can be engaging. However, using them to generate demand and leads requires you to put in some special effort. Here are five ideas to help.

1. Add an effective call to action

Whether you upload a short Instagram Reel or a long YouTube video, encourage viewers to take action. It could be one of many options based on your goals – visiting your site, making a purchase, subscribing to your channel, signing up for a newsletter, etc.

Clearly communicate what you want them to do with an effective call to action. For instance, “Download now” or “Share with your friends.”

If your video is long, add CTAs at frequent intervals throughout the video. With YouTube, you can add cards and annotations for specific CTAs. Make sure the CTA is relevant and timed to direct the viewer on what they should do to engage with your brand”.

5 Underused Video Ideas to Generate Leads

Content Marketing Institute

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