How to Use LinkedIn for Content Marketing
Social media platforms play a pivotal role in content marketing and promotions. LinkedIn, having more than 720 million members, can be game-changer for your content marketing.
Content Marketing Institute’s Chuck Hester has shared three ways to help you use LinkedIn for content marketing.
He says, “As LinkedIn’s publishing opportunities have evolved, there are three things you need to know.
1. LinkedIn publishing is still relevant, but …
I’ve been posting through LinkedIn Publisher since 2014 and I still like its use in content marketing. But over the last few years, engagement has decreased. As you’ll see below with examples from my LinkedIn published posts and status updates, the change is significant.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles“.
Comments are closed.
