Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field.

Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content.

She says, “Web content isn’t meant to last forever. On the contrary, it’s a good idea to revise your copywriting every two or three years. This gives you a chance to offer fresh content to the Google algorithms, and also to refine or update your company’s messaging.

Beyond that, there are a few telltale signs that your Web copy could stand an update… whether you rewrite it yourself, or enlist the expertise of Grammar Chic, Inc.

Signs You Need Fresh Web Copywriting

1) Your Google traction is slipping

One of the most important aspects of copywriting is that it signals to Google what your company is all about, and how your website should be categorized. If you’re not getting the kind of Google traffic you’d like, it’s possible that bad copy is to blame… and that a content refresh could put you back on Google’s radar.

2) You’re not getting calls or inquiries.

Ideally, your website is a 24/7 sales machine, directing interested consumers to call, text, or email you about your products and services”.

6 Signs You Need to Rewrite Your Web Content

Business 2 Community

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