Marketing Week is hosting a webinar ‘How to make data transformation your foundation for CX Transformation’ on Wednesday, February 10, 2021 at 2.00 pm ET.

The MW team says, “The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?

At the heart of customer experience transformation lies data transformation – mastering rapidly changing approaches to the acquisition, management, and mining of valuable data that informs customer experiences – in real time and in a privacy-safe manner. In this webinar we will uncover:

  • The first-party data revolution
  • Data fabric – what technologies to use and how they will be used
  • Adaptiveness through the cloud, artificial intelligence, and machine learning”.

How to make data transformation your foundation for CX Transformation

Marketing Week


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