Business 2 Community contributor Saher Shohdan has shared five digital marketing trends to watch out for in 2021.

He says, “Trends such as marketing automation, user-generated content, and social e-commerce will certainly become a norm in 2021. And to brace yourselves for a brand new era, we have prepared an insightful analysis of 5 digital marketing trends to watch out for in 2021.

1) Marketing Automation

Marketing automation will continue to thrive well into 2021, as marketers sought to increase productivity and efficiency of their marketing campaigns. Tasks such as email marketing, posting on social media, and even ad campaigns can now be increasingly automated — not just for the sake of efficiency, but to enable a more personalized experience for your customers and clients.

Marketing automation provides a myriad of benefits, from saving time, to lead generation to shortening sales cycles”.

5 Digital Marketing Trends to Watch Out For in 2021

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