Leverable founder Emory Rowland has published ‘A Concise Guide to Title Tags for SEO’.

He says, “The title tag has its own special place in the hierarchy of HTML elements and acts like metadata—in layman’s terms, data providing information about other data (a web page).

The element can’t be found on the page itself, but—like a silent éminence grise pulling the strings behind the scenes—its presence is ubiquitous while its impact may make or break your SEO efforts.

And while with other SEO technicalities, you want to walk a fine line between search optimization and user experience, with titles, you do both.

The overarching, age-old principles you need to know:

  • A web page must have a title tag.
  • A web page must have only one title tag.
  • A web page must have a unique title tag.
  • Use title case.
  • Write it to be accurate and descriptive; avoid being too vague or general”.

A Concise Guide to Title Tags for SEO

Leverable

Sharing is caring