Video is an integral element of you all our marketing initiatives. It helps you to move closer to the audience and prompt them for action.

Copyblogger’s Brian Clark has shared some useful persuasive video strategies that can help you to prompt action.

He says, “Let’s take a look at the things to keep in mind to make your video content — whether live-action or presentation-style — worth watching until the end.

Audio techniques and structure still apply … but differently

As you might have guessed, the four copywriting techniques that are great for audio content — stories and anecdotes, metaphors and analogies, mirroring, and mind eye’s projection — are all applicable to video.

In fact, they become even more powerful with the addition of select visuals.

And the structure we discussed in last week’s post — attention, empathy, solution, action — is also useful for short-form persuasive video (generally five minutes or less)”.

Persuasive Video Strategies that Prompt Action

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