Eight Steps to Plan SEO Campaigns for Higher Rankings
Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings.
She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your competition in the search engines!
Step 1: Assess your current (technical) SEO fitness
In order to improve the SEO of your website, you need to make sure that your site is in good shape. Start with doing a small SEO audit of your own website. Use a few tools like Google PageSpeed Insights and Majestic to check out your site speed and your backlinks are doing. Other technical aspects like 404’s and broken links should just be fixed!
You just need to take care of the technical aspects of your site. Before starting an SEO campaign with new and improved content, you should make sure that all the technical aspects are in good (enough) shape”.
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