A call to action (CTA) informs visitors about the action they should take next after viewing your content A strong CTA plays an important role in boosting your lead generation.

Copyblogger contributor Tim Stoddart has shared 20 call to action examples that can help you to create instant leads.

He says, “Your goal is always to have the visitor take action, so it’s no surprise that you should use verbs in your copy.

For example, some of the most common CTA words include:

  • Unlock
  • Join
  • Start
  • Begin

Provide instant gratification

Many fantastic CTAs also provide gratification.

For example, if you sell heatmap software, rather than featuring a button that says “Go,” the button might say something like “Show me my Heatmap.”

You can also use instant gratification in the setup copy. As you’ll see below, OptinMonster has setup copy that says “Instantly grow your email list, get more leads, and increase sales.”

Notice that nailing instant gratification also requires you to have a deep understanding of your audience and their pain points”.

20 Call to Action Examples that Create Instant Leads

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