The Global PPC Click Fraud Report 2020-21
Search Engine Journal has published a new report titled ‘The Global PPC Click Fraud Report 2020-21’ sponsored by PPC PROTECT.
Here are key click fraud findings from the report:
- 11% of search ad clicks are fraudulent or invalid.
- 36% of display ad clicks are fraudulent or invalid.
- 17% of CTV impressions are fraudulent or invalid.
- Only 13% of accounts monitored had little to no fraudulent or invalid activity.
SEJ team says, “In PPC Protect’s first-ever annual report on the state of click fraud, we dive into first-hand data from our database of almost 1 billion ad clicks and 100 billion data-points to unveil the key takeaways every marketer like you should know about click fraud and your exposure to it.
With trend data from thousands of Google Ads, DV360, and SA360 accounts, this report takes a scientific & data driven look at the trends of click fraud we saw in 2020 across paid search, display, and video, and what the future looks like for 2021″.
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