Entrepreneur magazine has published a new video ‘How to Acquire Your First 100 Customers’ featuring David Roger to help marketers and businesses get more customers.

James McKinney says, “David Roger is the co-founder and CEO of Felix Gray, which sells blue light-filtering . In this clip from an episode of “The Startup Story” podcast, Roger talks about growth tactics he has learned and would use today to get his first 100 customers.

Roger talks about the importance of getting close to customers to learn from them. He talks about scaling once you understand why people are buying your product, leveraging  and SEO. At its core, Roger says, growing a  is about building a product people talk about and enjoy and creating evangelists with great customer experiences. He talks about the importance of word-of-mouth and using surveys and other means to measure attribution and learn how best to market”.

How to Acquire Your First 100 Customers

Entrepreneur

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