Entrepreneur Mag Highlights Top 5 Social Media Marketing Pitfalls
Social media platforms have become an integral part of marketing and promotional initiatives. With proper social media marketing planning, you can take your business to new heights.
Entrepreneur magazine contributor Karen Spaeder has shared top 5 social media marketing pitfalls.
She says, “To make the most of the opportunities available to you on social media, start with an honest audit of your current marketing strategy. By avoiding the common missteps below, you’ll be more likely to reach your audience, build a relationship with your followers and achieve your marketing goals.
1. Focusing on follower count
Followers are important in terms of building brand awareness, gaining leads and reaching new customers. However, you can’t simply collect followers like you collect antique teacups or vintage neon signs.
It’s what you do after you gain a new follower that matters the most. If you gain followers but fail to interact with them, your page won’t gain much traction. Any small amount of organic reach you may have initially when a new follower joins isn’t going to last without the proper nurturing”.
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