Content Marketing Institute’s Aleh Barysevich has published an article highlighting 21 YouTube SEO tools to boost your video rankings.

He says, “When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users, is YouTube.

Most people consider YouTube as a social media platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance.

That’s why optimizing video content is critical to ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional SEO rules apply here as well. Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working”.

21 YouTube SEO Tools to Boost Your Video Rankings

Content Marketing Institute

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