Meta keywords are used to give search engines more information about your website page’s content. By using meta tags, you can attract more visitors from the search engines.

Ahrefs contributor Joshua Hardwick has published an in-depth article on meta keywords.

He says, “It’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag.

1. It may still be used by Yandex

Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia. Their official documentation states that meta keywords “Can be used when determining the page’s relevance to search queries.”

Does this mean that meta keywords are a proven ranking factor in Yandex search? No. But as that page has only been live since late-2018, the information is likely still accurate.

Even so, as one person mentioned on Twitter, it’s probably a low-weight factor”.

Meta Keywords: What Are They and Should You Use Them?


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