A well-designed email opt-in page is necessary to attract more subscribers for growing your business.

Copyblogger’s Brian Clark has shared seven steps to creating an email opt-in page that works.

He says, “I’m about to show you how to win the trust and interest of the right prospective subscribers, so that they naturally want to join your list.

Let’s jump right in.

Step #1: Who do you want?

The first step is crucial, and yet time and again I see people plow ahead without a clear understanding of exactly the type of person they want on their email list.

Without a clear and detailed understanding of who you want, you can’t craft a message that resonates strongly enough to spark interest and gain trust.

What we teach here at Copyblogger could attract your typical “get rich quick” business opportunity type.

But instead, our message is positioned squarely against that type of person, and aimed at people who are willing to put in the effort”.

7 Steps to an Email Opt-in Page that Works

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