Engage Your Audience with These Video Storytelling Tips
Video is a great tool to capture your target audience’s attention and achieve the desired action from them. Storytelling integrated with video can be a key driver in your business growth.
Content Marketing Institute’s Stephanie Stahl has shared nine video storytelling tips to engage your audience.
She says, “CMI’s recent Visual Storytelling Summit was full of great tips that will inspire you, make you laugh, make you cry, and get you motivated to try something new – regardless of the constraints the pandemic has imposed on all of us.
Each session offered many eye-opening ideas for your 2021 strategy. I’ve gathered some highlights here, and I linked to the sessions they’re from in case you want to watch them on demand (a single registration form gives you access to all the sessions you select).
Tip 1: Repurpose and promote content with video
You did the hard work of researching, writing, editing, and designing to create your written content. Video lets you amplify it in new ways. Years ago, Vidyard converted a marketing e-book into a video that resulted in more than 300,000 views. The video – featuring a character that’s the personification of the e-book – was clever and fun, and it compelled people to read the e-book. You can check it out here.”
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