How to Improve Marketing with Emotional Engagement
Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals.
Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement.
She says, “For content creators, using emotion can be an incredibly powerful engagement tactic, but we must use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.
Science of emotion
Emotional engagement is affected by scientific principles that directly impact content creation. Here are four key areas:
- Design
- Color
- Images
- Branding
Design
Designs often fall into patterns of sameness around the latest trends. However, designs that evoke the greatest emotional response tend to involve something out of the norm. Elements of surprise can prevent your content from being filtered out by Broca’s area in the brain”.
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