How Many Email Marketing Campaigns Should I Send a Month? [Answered]
Entrepreneur magazine contributor Paul L. Gunn, Jr has published an article ‘How Many Email Marketing Campaigns Should I Send a Month?’ answering the same critical question reflected in the title.
He says, “Are you respecting the inboxes of your subscribers and potential customers? How often are you sending them emails? Do you respect their time and have data on when the best time is to send them an email? From my own experience, after reading so many different ways, you can have customers opt-in and subscribe. Having one marketing campaign sent once a month for promotions provides the best results.
If you do a monthly newsletter, highlight any signifcant promotion at the very bottom. It doesn’t overtake the newletter details and flows with the articles or details in the newsletter. Run the newsletter at one point in the month and the promotional one at another time in the month. For example, we would run the newsletter at the beginning of the month, then maybe a promotional one toward the middle or end of the month so that they dont overlap into next month’s newsletter. We found that less is more, especially when the informaiton is quality and useful”.
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