Facebook has launched ‘Facebook Shops’, a free tool that allows business page admins to create a Facebook or Instagram-based mobile-optimized online store that highlights products or collections of items.

HubSpot contributor Pamela Bump has published a comprehensive article on Facebook Shops and how to businesses can use it.

She says, “below is a quick step-by-step guide for setting up your first Facebook Shop.

How to Use Facebook Shops

1. Make sure you’ve fulfilled all the Facebook Shops requirements.

Although creating a Facebook Shop is free for all businesses, Facebook Shops still has a few requirements. To set up a Facebook Shop for your brand, you must:

  • Have a Facebook Business Page and/or an Instagram Business account that you have Business Manager admin privileges for.
  • Have manager privileges for your brand’s Facebook catalog.

One thing to keep in mind is that while you do need to admin either an Instagram or Facebook Business Page, you can have one or the other and still create a Facebook Shop. This means that you don’t necessarily need a Facebook Business account to take advantage of this tool”.

Facebook Shops: What Is It and How Brands Can Use It

HubSpot
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